New Zealand ranks high with Brits

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New Zealand is the most popular destination for Brits who have a travel wish list, according to a survey.

Sainsbury’s Bank Travel Money survey of more than 2,000 adults in the United Kingdom found 29% would like to head to New Zealand for a holiday.

The choice of destination depended on a number of factors but the most important were value for money, weather and safety, the survey found.

For 49% of respondents, an important factor was whether a destination is good value for money while 40% are looking for warmer or better weather.

Top choices

Top five wish list destinations for British holidaymakers

New Zealand 29%

Iceland 20%

Japan 19%

Norway 16%

Croatia 15%

Source: Sainsbury’s Bank Travel Money survey, June 2016.